Attitude

It's good to be back!! Yesterday I had a very informative conversation with a client of mine with a deep marketing background. The topic centered around "Web 2.0" companies and could small to midsized, non "Web 2.0" companies, borrow some of the same concepts to grow market share and brand awareness, social networking, and focused [...]

The Gold Rush Fallacy: Why Yahoo Will Never Recover

11/3/2019 Update: As time has proven Yahoo! did not end up recovering. However the premise of the Gold Rush is over was disproven through (1) the rise of Infrastructure as a Service: Azure, AWS, Twillio, and Stripe; (2) the scale of Content as a Service: Spotify, and Netflix, Twitch and (3) the rise of Ecommerce [...]

The Brand Mason’s Peer Review: 7 Common Cents Naming Insights

Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as [...]

Will.i.am: Business Genius in the Music Industry

Will.i.am front man for pop sensation Black Eyed Peas is a business genius. Its forgone that he’s a creative genius, having transitioned his group’s brand from a feel good hip hop group to a full blown pop sensation. Along the way he’s developed a production resume that ranges from the Yes We Can Obama campaign [...]