There is an inadvertent side-effect to going deep into subject areas that may or may not be current news, you have fewer opportunities to link to friends.* So this is the post where we let all our friends know that yes we do read your blogs. Martin Gillard @ The Digital Corner – a quick [...]
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The Brand Mason’s Peer Review: 7 Common Cents Naming Insights
Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as [...]
Will.i.am: Business Genius in the Music Industry
Will.i.am front man for pop sensation Black Eyed Peas is a business genius. Its forgone that he’s a creative genius, having transitioned his group’s brand from a feel good hip hop group to a full blown pop sensation. Along the way he’s developed a production resume that ranges from the Yes We Can Obama campaign [...]
It hurts to ask, or it doesn’t … Wait? Wha?
Seth Godin has a new post up positing that it doesn’t hurt to ask, unless it does. I’ve voiced a bit of my opinions of Seth’s business advice previously, so I was a bit surprised when I found myself in agreement with his post. His post begins: "It doesn't hurt to ask" Actually, it does [...]
Test Driving Wolfram Alpha
Wolfram Alpha, the computational search engine, had a soft launch on Friday. While some are calling this a Google killer, I personally think the two engines will complement each other and allow for information to be served depending on your needs. Wolfram Alpha provides me with some capabilities that Google did not, i.e. the ability [...]
An Executive Guide to Social Media
A co-worker sent me a link to BusinessWeek's special report on Social media. There were two things that really stood out to me: Jakob Nielsen's critique on Twitter & CEO's was spot on. The Survival of the Twittest article had an interesting bit on Domino's Pizza limiting the fall out from its "employees adding, shall [...]
7 Common Cents Insights for Naming Your Product / Company
Part 1 in what is likely to be an ongoing series across multiple blogs on naming a company. Naming your company or a project is serious business. If you’re anything like me naming the beast is on the critical path to designing the website or lay out. I’ve gone through this experience recently with Jon [...]
Study: To SELL music you need more than Good Music
As I noted in an earlier post, my posts will be semi-deep dives into under represented analysis or data points in business. As a music aficionado, looking at the media space in my daily role, figuring out what was going on in the music industry seemed like a natural first dive. The good news is there are [...]
Of Sprints and Marathons
“Life is often compared to a marathon, but I think it is more like being a sprinter; long stretches of hard work punctuated by brief moments in which we are given the opportunity to perform at our best” - Michael Johnson Priority 1 So we've done it. We've disturbed inertia and finally have notsocommoncents up and [...]
Shame on you Merck
Merck continues it's stellar string of "achievements" by creating a fraudulent peer-review journal to publish data that casts a favorable light on Fosamax and other drugs. I'm not surprised at this course off action from Merck, a company that hasn't had a blockbuster drug in years. I am more furious at Elsevier, a respected academic journal publisher, that did NOT [...]
Mikal-El 